B
Bansilal
Hindi-belt shopkeeper
Mitra → Sahodar
"Apne samaj ki raksha ke liye ek shopkeeper bhi pillar ban sakta hai."
- Gift
- ₹100–₹200
- M12 count
- 600k
- CAC
- ₹40–80
- LTV/CAC
- 18×
Pg 01 · ०१
१
Dharmansh Foundation
India · Established 80G
Volume I · Issue 01
Prepared April 2026
Confidential
पृष्ठ ०१ · Cover Trustees · Institutional Funders · Leadership
12-Month Strategic Plan · FY 2026–27
From ₹3 Cr
to
₹100 Cr★
per month.
A credibility-first plan for civilizational insurance — audited rupees, institutional spine, and the operating discipline to deliver both at scale.
₹35
Cr · Y1 capex
₹100
Cr/mo · M12
100
people · M12
Pg 02 · ०२
०२ ● Pg 02 /Frame
§The moment Why now
We have proved demand.
We have not yet built
the institution.
Dr. Ratnu's voice has compounded a movement. Every month, ₹3–6 Cr of Hindu philanthropy moves through DFI on the strength of a single founder's reputation. That is a feat — and it is the ceiling, not the plan.
At ₹100 Cr/month, the institution must outlive any single voice. This deck is the architecture for that transition.
A truth, plainly
The next ₹97 Cr will not come from a louder voice.
It will come from a stronger spine.
Strategic premise
Founder-led → Founder-amplified · institution-anchored
Pg 03 · ०३
०३ ● Pg 03 /Frame
§Reading instructions What this deck is not.
A pitch.
There is nothing to fund speculatively here. The bets are already underwritten by demand.
A hockey-stick chart.
What follows is a sigmoid — slow at the start, inflecting in the middle, sustained at the top.
A vanity victory lap.
We name the three binding constraints that today block everything else.
A solo founder story.
The single largest item in the next 12 months is hiring a CEO.
What this deck is
A 12-month commitment ask: ₹35 Cr in capex, ~₹5 Cr/mo in opex, and institutional discipline in exchange for a ₹1,200 Cr annualised, audited, recurring foundation.
Pg 04 · ०४
०४ ● Pg 04 /Diagnostic
§Where we are today The plumbing before the palace
A mid-sized foundation
with a small foundation's
back-office.
DFI is not undersized. It is unscaffolded. The traffic, the demand, and the founder voice are all here. The institution beneath them is not.
₹3–6
Cr · Current MRR
Episodic, founder-led
< 10%
Recurring share
Of total monthly inflow
0
FCRA registration
No NRI rails today
8 / 0
Verticals · CXOs
Programs live · execs hired
What works today
सिद्ध
- ✓ Founder reputation: ₹50+ Cr/yr of organic top-of-funnel
- ✓ 8 thematic verticals operational (Karuna → Sahyog)
- ✓ Demonstrated demand from HNI and diaspora
- ✓ 80G registration · domestic compliance clean
What is missing
अधूरा
- ✕ FCRA · 501(c)(3) — no NRI inflow possible at scale
- ✕ Recurring product · subscription rails · named tiers
- ✕ Big-4 audit · public dashboard · AML/KYC SOPs
- ✕ CEO · CFO · Compliance · CMO · NRI · Tech
Pg 05 · ०५
०५ ● Pg 05 /Diagnostic
§The three binding constraints
Without these three,
nothing else matters.
Every other lever — content, channels, persona expansion — is downstream of these. They are not priorities. They are gates.
Constraint 01
FCRA absence
₹46 Cr/mo unreachable
No legal channel for NRI inflow at scale. 40% of M12 target is gated by this single registration.
Constraint 02
Trust stack at lorem-ipsum
30–50% conversion lost
Lorem-ipsum testimonials, broken visitor counter, no public dashboard, no Big-4 audit. HNI cohort cannot cross Sevak.
Constraint 03
Founder bus-factor
Existential at ₹100 Cr/mo
No CEO. No second-tier voice. Single point of failure for the entire institution. Uninsurable at scale.
Trust stack maturity
Six dimensions of institutional trust. Today's posture vs M12 commitment.
Pg 06 · ०६
०६ ● Pg 06 /Diagnostic
§Cost of inaction
The next six months,
if we do nothing.
Inertia is not free. Every month a binding constraint stays binding, steady-state revenue is permanently impaired.
Foregone over 6 months
₹63–89 Cr
FCRA delay
₹18–24 Cr
6 mo × ₹3–4 Cr/mo steady-state
Trust Stack delay
₹6–9 Cr
Conversion lift lost on organic traffic
No CEO hire
₹15–20 Cr
Ramp delays 1–2 quarters
No recurring product
₹24–36 Cr
₹4–6 Cr/mo permanently lost LTV
Plus an unquantified founder-risk tail — defamation, FCRA inquiry, optics
events — that no spreadsheet can model.
Pg 07 · ०७
०७ ● Pg 07 /Reframe
§The reframe धर्म
Category we exit · category we enter
Not poverty alleviation.
Civilizational insurance.
The Hindu donor is not buying outputs. They are buying four jobs at once. DFI is the only foundation in India underwriting all four under a single roof.
Master tagline
Buy the right to say
my community defends its own.
Job 01
एक
Functional
Civilizational protection for the community
Job 02
दो
Emotional
Identity expression as a defender
Job 03
तीन
Psychological
Agency against helplessness
Job 04
चार
Spiritual
Dharmic merit · punya
Pg 08 · ०८
०८ ● Pg 08 /Reframe
§The 8 verticals as a portfolio
Eight verticals.
One civilizational mandate.
Each vertical has a public unit anchor (₹X = Y) — the conversion lever that turns a stranger's curiosity into a recurring gift.
Sized by projected M12 monthly revenue contribution.
Karuna
Widow & martyr-family support
₹2,500/mo = 1 widow family for 1 month
Milaap
Refugee resettlement
₹15,000 = 1 refugee family fully relocated
Aalingan
Emergency response (first 72 hours)
First-72-hour response unit
Samvaad
Civilizational discourse & content
Per-asset cost · firewall from Jaipur Dialogue
Setu
Emergency bridge grants
₹5,000 = 1 emergency bridge grant
Shiksha
Children's education
₹12,000/yr = 1 child's school year
Nyay
Hindu legal defence
₹50,000 = 1 case (filing → first hearing)
Sahyog
Persecution documentation
₹1,000 = 1 verified documented case
Pg 09 · ०९
०९ ● Pg 09 /Reframe
§Six donor personas
From ₹100/mo Bansilal to
₹1L+/mo Dharma Stambh.
Six personas, six channels, six messages. Different products under one roof.
A
Ankit
Bengaluru IT, ideological
Sevak → Veer
"Show me the audit. Show me the dashboard. Then I'll commit."
- Gift
- ₹500–₹1,000
- M12 count
- 130k
- CAC
- ₹350–600
- LTV/CAC
- 23.5×
H
Hiteshbhai
Marwari/Gujarati HNI
Maharathi → DR
"Founder ke saath baith ke baat karenge — phir decide karenge."
- Gift
- ₹5,000–₹10,000
- M12 count
- 12.5k
- CAC
- ₹15k–30k
- LTV/CAC
- 35.6×
R
Raj from Edison
NRI diaspora, US/UK/Singapore
Sanatani Bronze → Platinum
"Tax-deductible, organised, professional — that's all I need."
- Gift
- $50–$500
- M12 count
- 200k
- CAC
- $25–60
- LTV/CAC
- 7.7×
P
Priya
CSR head, mid-cap corp
Civilizational Partner
"I need Schedule VII compliance and a Big-4 signed audit."
- Gift
- ₹10L–₹1Cr/yr
- M12 count
- 600
- CAC
- ₹2L–4L
- LTV/CAC
- 20×
M
Mahantji
Temple mahant / trust
Civilizational Partner
"Dharma rakshana ke liye sangathan zaroori hai."
- Gift
- ₹25L–₹5Cr/yr
- M12 count
- 150
- CAC
- ₹1.5L–3L
- LTV/CAC
- 18×
M12 active recurring count by tier. The top 0.1% (UHNI) deliver ~31% of monthly revenue.
Pg 10 · १०
१० ● Pg 10 /The Plan
§Five strategic bets
Five bets.
Three are gates.
Two binding constraints (FCRA + NRI · Trust Stack). One force multiplier (Founder Engine). One flywheel (Subscription). One cash machine (HNI/CSR).
Strategic bet
B1
FCRA + NRI Pod
NRI diaspora = 40% of M12 target. FCRA is the single biggest unlock; every month delay = ₹3–4 Cr/mo steady-state lost.
Kill gate
M6: FCRA pending OR Sanatani <30k OR ARPU <$20
Capex
₹2.3 Cr
one-time
Opex
₹0.7 Cr
per month
M12 lift
₹46 Cr/mo
run-rate
Payback
<1 month
from go-live
B2
Founder Engine 10×
Dr. Ratnu is ₹50+ Cr/yr of top-of-funnel. Productise him 10× while a CEO de-risks the bus-factor.
- Capex
- ₹2.5 Cr
- Opex/mo
- ₹0.73 Cr
- M12
- Top-of-funnel 10×
- Payback
- n/a
Kill gate
M3: CEO not hired (existential)
B3
Sahodar Subscription
Today <10% recurring. Named tiers + recognition + community ladder lift recurring share to 55% and LTV 3.5–5×.
- Capex
- ₹4.7 Cr
- Opex/mo
- ₹2 Cr
- M12
- ₹40 Cr
- Payback
- <1 month
Kill gate
M6: Recurring <120k OR retention <88%
B4
Trust Stack
Lorem-ipsum testimonials are killing 30–50% of arriving traffic. Real-time dashboard + Big-4 audit + AML/KYC = +₹4–6 Cr/mo lift.
- Capex
- ₹3.4 Cr
- Opex/mo
- ₹0.66 Cr
- M12
- +₹4–6 Cr lift
- Payback
- n/a
Kill gate
M6: Dashboard not live OR unaudited disbursement >₹50k
B5
HNI / CSR Desk
31% of M12 from top 0.1% of donors + CSR + temple trusts. Requires dedicated B2B sales motion, not marketing.
- Capex
- ₹1.75 Cr
- Opex/mo
- ₹0.7 Cr
- M12
- ₹31 Cr
- Payback
- <1 month
Kill gate
M6: <100 active DR OR <50 corporate contracts
Portfolio total
₹14.65 Cr
Year-1 capex
₹4.79 Cr
Steady-state opex / month
₹100 Cr
M12 base run-rate
3 of 5
Payback in < 1 month
12% reinvest cap
< 6%
Admin envelope
Pg 11 · ११
११ ● Pg 11 /The Plan
§Capex + opex shape
₹14.65 Cr to build it.
₹4.79 Cr/mo to run it.
At the M12 run-rate, opex is ~5% of revenue — well inside the 6% admin envelope DFI commits to publicly.
One-time capex · ₹14.65 Cr
Steady-state opex · ₹4.79 Cr/mo
₹35 Cr
Year-1 capex incl. buffer
₹5.3 Cr
Year-1 opex run-rate
< 6%
Admin envelope @ M12
< 1 mo
Payback on 3 of 5 bets
Pg 12 · १२
१२ ● Pg 12 /The Plan
§The tier ladder
Eight Sanskrit-named tiers.
One ladder.
Tiers are not price-points. They are recognition contracts. Each rung earns a ritual: a plaque, a dinner, a war-room briefing, a co-architect role.
₹100
Mass
Mitra Mass
01 / 08
Monthly email + quarterly PDF · digital wall (anonymised)
₹200
Mass
Sahodar Mass
02 / 08
Monthly + WhatsApp · named opt-in donor wall
₹500
Mid
Sevak Mid
03 / 08
Telegram briefing · regional festival eligibility
₹1,000
Mid
Veer Mid
04 / 08
Quarterly group AMA · annual photo with founder
₹2,000
Mid
Mahavir Mid
05 / 08
Half-yearly briefings · early access to case files
₹5,000
HNI
Maharathi HNI
06 / 08
Private founder dinners 2×/yr · silver plaque
₹10,000
HNI
Dharma Rakshak HNI
07 / 08
Gold plaque · monthly war-room · weekly founder Telegram
₹1,00,000+
UHNI
Dharma Stambh UHNI
08 / 08
Brass-named atrium · co-architect role · founder direct line
Mass
Mid
HNI
UHNI
NRI tiers run parallel: Sanatani Sponsor Bronze → Silver → Gold → Platinum ($50–$500/mo)
Pg 13 · १३
१३ ● Pg 13 /The Plan
§Stage gates
Four gates. Four
unambiguous Go/No-Go.
Trustees do not need to track 200 KPIs. They need to know if the next gate clears. The plan is engineered for that.
M0
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
▼ NRI Inflection #1
▼ HNI Inflection
▼ NRI Inflection #2
M3 · Foundation Set
Jul 2026
M6 · Compliance + Recurring
Oct 2026
M9 · Sigmoid Proof
Jan 2027
M12 · Run-Rate Delivered
Apr 2027
M3
Jul 2026
Foundation Set
- ✓ CEO offer signed
- ✓ Trust Stack v1 live publicly
- ✓ MRR ≥ ₹3 Cr/mo
- ✓ M3 cohort retention ≥ 75%
⚠ Entire strategy at risk; CEO slip is existential
M6
Oct 2026
Compliance + Recurring
- ✓ FCRA registered (or clear path)
- ✓ MRR ≥ ₹15 Cr/mo
- ✓ Big-4 audit in motion
- ✓ 120k+ active recurring donors
⚠ FCRA delay = ₹10 Cr/mo M12 impact
M9
Jan 2027
Sigmoid Proof
- ✓ MRR ≥ ₹50 Cr/mo
- ✓ Annual report published + audit signed
- ✓ HNI / UHNI tiers shipping
- ✓ First $5M NRI raise booked
⚠ If missed, –₹20 Cr/mo at M12
M12
Apr 2027
Run-Rate Delivered
- ✓ MRR ≥ ₹100 Cr/mo (base) or ≥ ₹85 Cr (acceptable)
- ✓ Audit clean
- ✓ Y2 plan published
- ✓ Founder bus-factor < 30%
⚠ Conservative fallback ₹60 Cr if one bet slips
Capex burn vs revenue ramp · quarterly
Pg 14 · १४
१४ ● Pg 14 /The Math
§Revenue ramp A sigmoid · not a hockey stick
The first six months
look slow. Because they are.
M12 outcome
₹100★
Cr per month · base case
Annualised
₹1,200 Cr
Conservative · ₹60 Cr
Stretch · ₹140 Cr
The festival rhythm
Janmashtami in September. Diwali peak in November. NRI year-end in December. India FY-end in March. These are not seasonal anomalies — they are the operational rhythm of the year.
₹18 Cr
Diwali peak (Nov)
14 days
Window for ₹15 Cr+
Pg 15 · १५
१५ ● Pg 15 /The Math
§Channel mix evolution
The mix that gets us there
is not the mix we have today.
Retail anchors the base. NRI and HNI deliver the lift. CSR holds steady at ~14%. By M12, no single segment exceeds 41% of total — diversification by design.
Retail recurring
62% → 41%
Lower share, higher absolute. Foundation that compounds.
HNI / UHNI
18% → 31%
B2B sales motion · founder dinners · plaque tiers.
CSR / Institutional
12% → 14%
Schedule VII compliance · Big-4 audit unlocks 600 contracts.
NRI diaspora
8% → 14%
Gated by FCRA. 200k Sanatani sponsors at $28/mo avg.
Pg 16 · १६
१६ ● Pg 16 /The Math
§Unit economics
Every tier pays
for itself many times over.
LTV/CAC ranges from 7.7× (Sanatani NRI — high CAC, high volume) to 138× (Dharma Stambh). Blended: ~7.2×. Best-in-class for non-profit globally is 5–8×.
LTV / CAC by tier
CAC vs LTV · log scale
94%+
M-on-M retention target
For named recurring tiers post-Trust Stack v1.
≤ ₹350
Blended retail CAC
Mitra–Veer cohorts. WhatsApp + Hindi YouTube primary.
≥ 10%
Up-tier rate at anniversary
Mitra → Sahodar → Sevak ladder progression.
Pg 17 · १७
१७ ● Pg 17 /Execution
§Organisation & operating model
From hub-and-spoke
to CXO + pod.
Founder transitions to Chairman + Chief Evangelist. CEO holds the plan. 5 CXOs by M3. 10 by M12. 100 people total.
Today
Hub-and-spoke · 8 people
Founder bus-factor 90%
Apex
Founder · Dr. Omendra Ratnu
Ops (interim)
Accounts
Field
Comms (part-time)
⤳ External CA
⤳ Pro-bono counsel
M12
CEO + 10 CXO pods · 100 people
Founder bus-factor < 30%
Chairman
Founder → Chairman + Chief Evangelist
CEO
Chief Executive Officer
CFO
Head of Compliance
Head of Programs
CMO / Growth
Head of Tech
Head of NRI
Major Gifts
Communications
GC
Donor XP
Top 12 non-negotiable hires · in priority order
| # | Role | Hiring window | Comp range |
|---|---|---|---|
| 01 | Chief Executive Officer | M1–M3 | ₹1.4–2.2 Cr/yr + variable |
| 02 | Chief Financial Officer | M1–M3 | ₹80L–1.4 Cr/yr |
| 03 | Head of Compliance (FCRA) | M1–M3 | ₹50–90L/yr |
| 04 | CMO / Head of Growth | M2–M4 | ₹1.0–1.6 Cr/yr + variable |
| 05 | Head of Programs | M2–M4 | ₹70L–1.2 Cr/yr |
| 06 | Head of NRI | M3–M5 | $150–250k or ₹1.0–1.6 Cr/yr |
| 07 | Head of Tech | M2–M4 | ₹1.2–1.8 Cr/yr + ESOP |
| 08 | Head of Major Gifts / HNI | M3–M5 | ₹80L–1.4 Cr/yr + variable |
| 09 | Head of Communications / PR | M2–M4 | ₹50–90L/yr |
| 10 | General Counsel | M4+ | ₹60–100L/yr |
| 11 | Head of Donor Experience | M5+ | ₹50–80L/yr |
| 12 | Regional Field Heads (×4) | M6–M12 | ₹35–55L/yr each |
Pg 18 · १८
१८ ● Pg 18 /Execution
§12-month roadmap
Day 0–30 is the
War Room.
Fourteen P0 actions. ₹1.30 Cr one-time + ₹47L/mo from Day 30. The most expensive line item is doing none of them.
War Room · 14 P0 actions
₹1.30 Cr one-time · ₹47 L/mo from Day 30
Live as of Day 1
Day 1
1 action
#01
D1
Kill Lorem-ipsum testimonials
₹0 Founder
Day 3–10
3 actions
#02
D3
Fix visitor counter · install GA4/Mixpanel
₹50k Tech (interim)
#03
D7
Founder + Trustee retreat — sign ₹100 Cr commitment
₹15L Founder
#04
D10
CEO search kickoff — 2 retained firms
₹35L Board
Day 11–25
2 actions
#05
D21
Deploy ₹X = Y unit economics on homepage
₹2L Marketing
#06
D25
Founder content engine — 4-person team
₹35L + ₹12L/mo Founder
Day 26–30
8 actions
#07
D28
Razorpay subscription with 8 named tiers
₹3L Tech (interim)
#08
D30
FCRA filing kickoff — tier-1 counsel
₹25L Compliance
#09
D30
Audit firm engagement — Big-4
₹40L/yr CFO (interim)
#10
D30
Pilot Telegram community — 3k+ members
₹2L Comms
#11
D30
Dashboard v1 spec locked
₹4L Tech (interim)
#12
D30
AML/KYC SOPs published
₹6L Compliance
#13
D30
Crisis comms playbook
₹8L Comms
#14
D30
Top-100 donor relationship audit
₹3L Founder
M0–M3
Foundation
CEO seated · Trust Stack v1 · subscription live · FCRA filed
M3–M6
Compliance
FCRA grant · audit in motion · 120k recurring · HNI desk shipping
M6–M9
Sigmoid Proof
Annual report public · ₹50 Cr/mo · NRI-1 inflection cleared
M9–M12
Run-Rate
₹100 Cr/mo · Y2 plan published · founder bus-factor < 30%
Pg 19 · १९
१९ ● Pg 19 /Execution
§Risks & mitigations
What could break this?
And the answer.
The risks are not surprises. Each has a sized impact, a clear owner, and a mitigation already in motion.
Risk matrix · probability × impact
Low
Medium
High
High
R3
R1R5
Medium
R4R7
R2R6R8
Low
Probability →
Critical
Watch
Monitor
Tolerated
Mitigation register
R1
FCRA delayed past M9
File within 30 days; dedicated Compliance Lead
R2
NRI 200k target underperforms
Conservative case assumes 80–120k; still delivers ₹60 Cr
R3
Founder reputation incident
Second-tier voice; crisis playbook ready
R4
Trust Stack data integrity bug
Big-4 validation pre-Go-Live
R5
CEO hire slips past M5
2 retained firms; founder Chairman transition
R6
CSR pipeline lower than modeled
Conservative ₹9 Cr; upside ₹15 Cr
R7
Tone breach (‘civilizational not communal’)
Editorial firewall; founder+CEO alignment
R8
Trust Stack delay past M5
60-day sprint; phased v1 → v2
Pg 20 · २०
२० ● Pg 20 /The Ask
§Decision required अंत
अंत
The ask
Closing page · Decision sought
Final
Volume I · Pg २०
Of २०
Of २०
Three commitments.
One April deadline.
What follows is what this room must decide — not in due course, but in the next thirty days.
01 · १
₹6 Cr bridge
Day-0 capital — covers the first 30-day War Room and Q1 capex draws before recurring rails compound.
02 · २
Headline ₹100 Cr/mo signed commitment
Trustee resolution that the M12 base case is the operating mandate — the number we run at, hire to, and report against.
03 · ३
CEO mandate
Full board authority to retain two executive search firms by Day 10 and seat a CEO by end of M3 — with founder transition pre-agreed.
The institution that gets built in the next twelve months will be
the foundation that defends Hindu civilisation for the next twelve.
धर्मांश Foundation India
ॐ End ॐ